Umbar Shakir, Gate One: Unlocking the power of generative AI ethically

Ahead of this year’s AI & Big Data Expo Global, Umbar Shakir, Partner and AI Lead at Gate One, shared her insights into the diverse landscape of generative AI (GenAI) and its impact on businesses.

From addressing the spectrum of use cases to navigating digital transformation, Shakir shed light on the challenges, ethical considerations, and the promising future of this groundbreaking technology.

Wide spectrum of use cases

Shakir highlighted the wide array of GenAI applications, ranging from productivity enhancements and research support to high-stakes areas such as strategic data mining and knowledge bots. She emphasised the transformational power of AI in understanding customer data, moving beyond simple sentiment analysis to providing actionable insights, thus elevating customer engagement strategies.

“GenAI now can take your customer insights to another level. It doesn’t just tell you whether something’s a positive or negative sentiment like old AI would do, it now says it’s positive or negative. It’s negative because X, Y, Z, and here’s the root cause for X, Y, Z,” explains Shakir.

Powering digital transformation

Gate One adopts an adaptive strategy approach, abandoning traditional five-year strategies for more agile, adaptable frameworks.

“We have a framework – our 5P model – where it’s: identify your people, identify the problem statement that you’re trying to solve for, appoint some partnerships, think about what’s the right capability mix that you have, think about the pathway through which you’re going to deliver, be use case or risk-led, and then proof of concept,” says Shakir.

By solving specific challenges and aligning strategies with business objectives, Gate One aims to drive meaningful digital transformation for its clients.